11 Ways Landscape Photographers Can Monetize Their Portfolios

Even if an image like this may have a nice look, locals from outside the area (Palouse Region, WA)  aren’t likely to have interest in it. Keep your market in mind when shopping around your artwork.

In the world of Photography, there are many different genres to choose from. They can range from candid street imagery, documentary, architectural, portraiture, aerial (New with DRONES!), etc and you can mix and match the various types of photography and have them bleed into each other.

The one genre of Photography that seems to be of major interest to millions around the globe is Landscape Photography. It is a type of photography that doesn’t require any specialized equipment in order to jump in and create some great work. Unlike studio photography or portraiture where artificial light is often used, all you really need is a camera and a lens to get started. Having a tripod for landscape work is highly recommended but to get going, you can create some great work with just a camera and lens and MAYBE just a camera with built-in lens.

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It is also the one genre that gets many people to travel to places they may have never gone if they had not gotten into landscape photography.

After a while, you may become aware that some people (not friends and family – they are biased) may be taking notice of your work and asking questions about it and how they can get prints!  This will trigger many to become even more involved and invest more in their photography (gear, education, time, etc). At this point, many may start to wonder if maybe they can make some money by selling their landscape artwork.

It must be stated that the world of Landscape Photography is an EXTREMELY competitive one and if you think you’re going to quit your day job and travel the world and live a life of luxury, think again. Knowing several full-time landscape photographers personally, I have learned that they DO NOT at all live the “normal life” that many do. The demands of being a full-time pro are many. It is a passion that consumes their entire life and many have had and will tell you about the strain it may have on personal and family relationships and how they can be very severe. That being said, you can still earn some extra income on the side if you’re honest with yourself and good at what you do. landscape photography,nature photography, travel photography,landscape photography,nature photography, travel photography,

As the financial barrier of entry in photography decreases, along with access to great education, more and more people are able to create stunning, professional grade work!

Many top pros are struggling to find more ways to monetize their photography businesses in this digital age. However, most don’t think in terms of quitting their day job; many simply want a few extra bucks on the side to get some new gear or travel to new locations.

This leads to a point where you may think “Maybe I can sell some of my work?!?!?!” and the intention of this article is to give you some ideas on how to do just that. Here are some ways that you may find helpful in creating income from your Landscape Photography. landscape photography,nature photography, travel photography,landscape photography,nature photography, travel photography,

1 Sell them as stock

Stock Photography, like anything else in the photography business today, isn’t what it once was not too long ago. Again, with the tremendous competition comes many more choices to sort through and with options, prices fall. If there were 10,000,000 car insurance companies, your auto insurance would fall as well (Ok I am dreaming!). landscape photography,nature photography, travel photography,landscape photography,nature photography, travel photography,

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This is an example using Adobe’s Stock image catalog to browse for New England Themed images. It can be accessed right inside of photoshop, for example under ADOBE STOCK…

So what do you do? You have to be aware of trends and have work that is unique that will stand out from the crowded crowd! It should be understood that your images should be of high quality and very clean.

It’s a good idea to browse sites such as Adobe Stock (Built right into the Adobe Creative Cloud), Shutter Stock, iStock, etc to get an idea of what is out there for that particular type of image. For example, if you have a shot of Horseshoe Bend you think is great, you’ll find out quickly how many other GREAT shots other photographers have of this exact same location. Images like this are hard to monetize simply because there is a flooded market and like anything else, the more flooded, the less potential for income. If, however, you have a stellar image of a local spot that is popular but you have a unique vision, it could do very well. Give them a try!

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