In 2017, nearly 200,000 electric cars were sold in the US. That may seem like a lot, but that’s less than 2 percent of the 17 million total vehicles sold over the course of the year. But while EV sales are definitely growing, the electrified market is still decidedly niche. This has spurred a new marketing campaign to persuade the American public to give batteries a chance.
Sixteen major automakers are teaming up with seven Northeastern states to support a new advertising venture with the aim of getting Americans to buy more electric cars. The goal isn’t to make everyone a Tesla owner. Organizers will place a heavy focus on hybrid vehicles, both standard and plug-in hybrids, in the interest of casting as wide a net as possible.