“We believe that people owe it to themselves to get behind the wheel of an electric car,” says Steve Douglas, senior director of environmental affairs at the Alliance for Automobile Manufacturers. “They should talk to people who drive electric cars because we believe an electric car should be on their short list.”
The campaign, dubbed “Drive Change. Drive Electric,” launched today at the New York International Auto Show. Car companies involved include BMW, Fiat Chrysler Automobiles, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru, Toyota, Volkswagen, and Volvo. Participating states are New York, Connecticut, Massachusetts, New Hampshire, Rhode Island, Vermont, and New Jersey.