It will be a “completely integrated campaign to reach as many consumers as possible,” says Elaine O’Grady, senior policy advisor at the Northeast States for Coordinated Air Use Management. That includes advertising, social media, and strategic events, she added. Organizers wouldn’t say how much money would be spent on the campaign or how the total amount would be split between the automakers and the states. “It’s certainly not disproportionate,” Douglas says.
Automakers are increasing their investments in electric vehicle production. Ford said it would spend $11 billion on the technology to build up to 40 new battery-electric and hybrid vehicles by 2022. Daimler has said it will spend at least $11.7 billion to introduce 10 pure electric and 40 hybrid models.