Lucid Motors is a small electric car startup based out of Menlo Park, California that has big dreams for the future. But not that big. Unlike some of its peers (I’m looking at you, Faraday Future), the company steers clear of making outsized promises about the nature of its car. It won’t transform transportation. It won’t reformat your life. It just wants to make a beautiful, zero-emission car that you can drive in style.
I got to take a ride in Lucid Motors’ Air prototype during CES in Las Vegas this week. The company first unveiled the 1,000-horsepower, ultra-luxury vehicle at the LA Auto Show last year. The camouflage was still on the car I rode, but Peter Rawlinson, the company’s CTO (and the former lead engineer on the Tesla Model S) said it would be coming off in a few weeks.