The real Tesla killer might be inside the factory

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“Our true competition is not the small trickle of non-Tesla electric cars being produced, but rather the enormous flood of gasoline cars pouring out of the world’s factories every day.” – Elon Musk, 2014

It has been an unseasonably quiet Week in Elon, so I’m going to take the chance to talk about a phrase that’s been widely used and abused (even by us): the infamous “Tesla killer.”

Elon Musk typed out the above quote in a 2014 blog post in which Tesla announced it was open-sourcing its patents related to electric cars. And it falls in line with his long standing overarching goal for Tesla, which is to pressure the car industry into switching off internal combustion engines in favor of battery-powered electric motors.

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