You probably haven’t heard, but today is a very important day for Elon Musk and Tesla. Later this evening, Musk will host an exclusive handover party for 30 customers who reserved the Model 3, Tesla’s first mass-market electric car. They will be the first people in the world (not named Musk) to receive what is widely seen as one of the most important electric cars of our time.
For Tesla, it’s all been leading to the Model 3. If you believe the hype, this is the car that will rescue us from the evil clutches of the internal combustion engine — and for just $35,000. So the pressure is on Tesla to finally deliver on its promise of bringing clean, sustainable driving to the masses.
“The Model 3 is far more than just another car,” said Michelle Krebs, senior analyst at AutoTrader. “If successful, it would mark a breakthrough for electric vehicles and would be promising in terms of the proliferation of the technology. However, the challenges are formidable.”